Golden retriever with 5kg of Complete and Balanced dry dog food and 200g bag of Air Dried Insect Protein rewards

Original Bundle

$125.00
Sale price  $125.00 Regular price  $124.27
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Golden retriever with 5kg of Complete and Balanced dry dog food and 200g bag of Air Dried Insect Protein rewards

Original Bundle

Everything your dog needs without the reactions, bundled together for you

$125.00
Sale price  $125.00 Regular price  $124.27

🐛 Meat, but better. A superfood, novel protein that provides relief to dogs allergic to traditional protein

🐾 Prebiotic chitin supports gut health from the first bowl

🐕 Complete meals and single-ingredient treats, both from the same novel protein source

WHAT'S INCLUDED

5kg Complete and Balanced Dog Food 200g Air Dried Whole Insect Protein Rewards

Your dog loves it or your money back

Who is it for?

Dogs who've reacted to every conventional protein and owners who what to stop guessing.

Also for people who light to tread a little lighter on the planet their dog loves walking on.

Why Feed For Thought?

Simple!

Your dog deserves better than a bag of mystery meat and crossed fingers.

A protein that's actually novel: Black soldier fly larvae is new to your dog's immune system, which is exactly why it works for dogs who react to chicken, beef, or lamb. Our dog food has 30% protein, all sustainably sourced.

Sustainability that's not a stretch: BSFL uses a fraction of the land, water, and feed of conventional protein. Better for your dog, easier on the planet.

Developed with purpose: Two years of R&D, a Belgian Malinois called Max, and a founder who doesn't cut corners. This isn't a dropshipped product.

A subscription that earns its place: Fresh stock delivered on your schedule, with the flexibility to pause or cancel whenever you need.

Ingredients

Every bag  of the complete and balanced dog food contains eight purposeful ingredients, nothing added for bulk, nothing hidden in a catch-all term.

Black soldier fly larvae, the hero ingredient. A complete protein source that's genuinely novel to most dogs' immune systems, making it ideal for dogs with sensitivities to conventional proteins like chicken, beef, or lamb.

Wholegrain sorghum & rolled oats, digestible, sustained-energy carbohydrates that support gut health and keep dogs fuller for longer.

Peas a plant-based protein to balance the amino acids and a good source of fibre, vitamins, and minerals.

Yeast supports immune function and adds a natural flavour dogs love.

Omega 3 & 6 poly-unsaturated fatty acids for healthy skin, a shiny coat, and reduced inflammation.

Natural flavours (non-meat) extra palatability without the allergen risk of meat-based flavour enhancers.

Essential vitamins and minerals, a complete micronutrient profile to meet AAFCO standards for adult maintenance.

ME: 3900 kcal/kg

Allergens - contains chitin which may be unsuitable for dogs with a shellfish allergy.

Contains oats. Free from chicken, beef, lamb, pork, dairy, soy. Contains chitin.

Every bag of Air Dried Whole Insect Protein Rewards contains air dried black soldier fly larvae. And some air.

Feeding Guide

This guide is based on a dog walking around 30 minutes per day. More active dogs may need the upper end of the range; less active or older dogs the lower end.

2–5 kg: 40–80 g per day
6–10 kg: 95–140 g per day
10–20 kg: 140–230 g per day
20–30 kg: 230–315 g per day
30–40 kg: 315–390 g per day
40+ kg: 428 g plus 70g for every additional 10kg of body weight

Transitioning from another food? Take it slowly over 7–10 days, gradually increasing the Feed For Thought portion while reducing your dog's current food. This gives their gut time to adjust, which is especially important for dogs with sensitivities.

3900 kcal/kg ME

The Air Dried Whole Insect Rewards are a treat. Start with 1 teaspoon a day and monitor weight.

Benfits

Most dog foods lead with protein percentages. Ours is great, but we have another advantage, so I'd rather tell you what's actually in the protein.

Novel protein for allergic dogs — black soldier fly larvae is genuinely new to most dogs' immune systems. Dogs who've spent years reacting to chicken, beef, or lamb typically have no existing sensitivity to BSFL, making it one of the most effective dietary interventions for food-related allergies.

Chitin for gut health — BSFL contains chitin, a natural fibre found in the larvae's exoskeleton. Chitin acts as a prebiotic, feeding beneficial gut bacteria and supporting a healthy microbiome, particularly useful for dogs with chronic digestive issues.

Lauric acid for immune function — BSFL is one of the few non-coconut sources of lauric acid, a medium-chain fatty acid with well-documented antimicrobial and immune-supporting properties.

A complete amino acid profile — unlike many plant-based proteins, BSFL contains all essential amino acids, making it a genuinely complete protein source without the need for synthetic supplementation.

Omega 3 and 6 for skin and coat — the fatty acid profile supports skin barrier function and reduces inflammation, which matters especially for dogs whose allergies present as itching, hot spots, or dull coats.

The science behind the switch

Australian Dogs

25%

Suffer from allergic skin disease, commonly triggered by the protein in the food

Sensitive Stomachs

28+

Of Australian dog owners report ongoing digestive issues in their dog

Common Allergens

None

Chicken and beef, the proteins in most commercial treats, are the two most common food allergens in dogs. NOT HERE!

Rated highly by verified customers

Real Customer Moments

Finding relief just got easier

Customer review

Janelle S.

Customer review

Meghan M.

Customer review

Elise S.

Customer review

We are so happy that we found Feed for Thought for our puppy Nelson.

He has battled allergies from when he was a couple of months old and we found out he was intolerant to almost every ingredient in all kinds of kibble.
Feed for Thought was the only kibble that I could find that had nothing on the ingredients list that he was intolerant too! It’s a massive bonus that he loves it!

Thank you so much, this has helped us finally get our happy puppy back!!

Sammy R.

VERIFIED BUYER

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R
Renato Garcia

My Boxer loves the food. She is quite picky, but when I serve her this food, she just smashes it. I also have to give a few pieces to the cat, who is a big fan too! :)

She has been on this food for approximately 1.5 years now. I was previously buying from another Australian-made supplier and initially bought this food as a temporary trial, as I was having occasional issues with supply. The trial was a success, and we never went back!

She used to have a lot of digestive issues. Taking her out to the toilet was always tense because we never knew what was going to happen. She was also vomiting quite frequently. Since being on this food, her poop is always good and predictable, and she no longer vomits. Even when we give her extra treats or some of the food we eat, her digestion remains really stable.

The supply has been very reliable too, which is a big plus after the issues I occasionally had with the previous supplier.

Alison is great too! I'm very happy with the food and also happy to be supporting an Australian business.

Thank you, Renato, for your wonderful review! I'm delighted to hear that your boxer and cat are enjoying the food, and that it has made such a positive difference in her digestive health. I truly appreciate your support and loyalty to our Australian-made products. Thank you, truly.

P
Petra

The best kibble- good for the health of both dogs and our planet Earth. It’s music to my as they crunch through their evening meal. As you can see from the photo, it’s also an irresistible treat!

Thank you for sharing those joyous photos and for supporting Feed For Thought (for quite some time now!). I'm so glad you and your dogs are loving it.

V
Vera Burgess

Hi. My two Minature Schnauzers were a bit sceptical at first. They were suspicious of the ‘fly treats’ on their own. But I sprinkled the treats over Greek yoghurt and it was consumed in record time. I’ll be starting them on the full diet after I’m back from holidays. I’ll ipdate my thoughts then.

Thank you for your initial thoughts, Vera! I am so glad your gorgeous Mini Schnaurzers are fans of the nutritent dense 'fly treats'! I apprecaite you taking the time to leave a review and look forward to providing food for your dogs in the future!

J
Jsmart

Ted does not have an upset stomach when he is eating this product. He is a Golden Retriever and will even try to eat the empty bag, like licking the empty dish. Delivery is always speedy. A great service, a great idea.

Thank you Jo and Ted! Very grateful for your long term support and I'm so glad Ted's stomach is settled.

R
Renae and Nero

Our senior doggo Nero loves the Feed For Thought bikkies. They're a great size to use as training treats or as a fully balanced meal option. As Nero ages he has become more sensitive to certain foods and treats. This insect-based protein seems easier for him to digest and does not cause stomach upsets resulting in old dog "wind and whiff" ;-) We love it!

Thank you Renae and of course Nero! What an incredible pic. Your review and the accompanying image is such a gift for a small business. Thank you. I'm so glad Nero loves the food and your house is smelling fresher for it. Thank you also for spreading the word about Feed For Thought. So grateful here!

&
'@hazeltherescuestaffy '
A great product

Our Staffy X Shar-Pei absolutely loves this food! No upset tummy and improvements in her allergies!

That's so great to hear. Staffy-Shar-Pei combos can be sensitive souls, so it's a real win that the food’s been gentle on her stomach and helped with the allergies. Thanks for sharing and for supporting what we do. Hazel is such a sweet girl, I'm delighted to have her in the pack.

A
Amy Blacker
Worth a try!

My dogs were convinced almost immediately, especially my Jack Russell. Of note - one of my cats was too! Well done Feed for Thought. Definitely worth a try and perhaps even switching full-time. Have noticed a slight improvement in my JR’s skin sensitivity already, unsure yet if it’s change of season or food. But still worth a try!

I'm so glad you tried it, Amy. Thank you for leaning into innovation and supporting small Australian businesses. I hope you JR's skin continues to improve.

T
Tom Gordon
The goodest treat for the goodest doggo

Miki loved his gifts. Thanks 13/10

So glad Miki is a fan. What a good dog!