Hi, I'm Alison
Dog Lover. Veteran. Polar Expedition Leader. Mum. Founder.
We love our dogs and we love our planet, so we found a better way.
I was a Canberra-based human companion to Max, who is an ex-military special forces combat dog with anxiety, when my career pivot began. I set about creating an environmentally sustainable dog food after witnessing first-hand, the impact of human beings on the polar regions after more than 150 tours.
I discovered insect protein as an ethical, low allergenic, nutritious dog food alternative.
We know your story
You care for your dog like family, and you care for the planet they play on. You’ve made thoughtful choices in every part of your life, but finding food that aligns with your values hasn’t always been easy. Feed For Thought was created for people who believe their dog’s wellbeing and the planet’s future can go hand in hand.
For those caring for allergy-prone pups, we understand the frustration of endless trials and worry. You just want your dog to feel healthy, happy, and free again. That’s why we craft recipes that are gentle, nourishing, and trusted to bring comfort back to mealtime.
And for our Defence community, you know the meaning of loyalty, service, and purpose. Feed For Thought is proud to be veteran-founded and built on those same values, creating a product that honours connection, community, and care.
Feeding your dog should feed your values too.
Model: Lumi, loyal Feed For Thought customer. Photo thanks to human companion. Erica
Born from love for our dogs and the world they roam. We walk together.