We are committed to making ethical choices easy
Carbon-neutral dog food. Oh yes.
First step: we measure
We embrace new technology, using it to create food that is good for your dog, and good for our planet.
We aim to go beyond reducing our footprint (and pawprints), working with innovators and leaders to address the complex and challenging issues across our supply chain, packaging and agriculture industry.
We’re proud to have measured the carbon expenditure of our 5kg dog food bags.
Thanks to our friends at Evalue8, we are producing net carbon-neutral dog food.
Evalue8, helping us do better
Evalue8 aim to help organisations positively impact Climate Change. They empower organisations to lower their carbon emissions through measuring, managing and reporting carbon emissions via business accounting software.
Key takeaways from our Evalue8 report
The biggest carbon expenditure in the production of Feed For Thought food freight! We've got work to do here.
Next step...offsetting 2025's emissions
Check back in really soon, we've got an exciting new partner working to offset what we can't!
Read more about why this novel source of protein is the future of pet food.
Protein with a difference
The protein in our dog food comes from insects. We’re proud of that! Why?
Because insects are one of nature’s most impressive and efficient composters; an outstanding example of nature’s circular economy where nothing is wasted and everything is reused.
We wanted to reinstate this, bringing communities and businesses together to discover how we can we regenerate the things that we make and use each day.
The circular economy
Like any livestock, our grubby little beings need to eat. As it turns out, grubs love left over food and spent grains (the byproduct of the brewing process).
Our insect farmer, Phoebe, collects unused food that would otherwise end up in landfill. Phoebe checks it for contaminants and shreds it into small particles to make insect food.
Each little larvae eats around 1.5kg of food in three feedings over the 12 days. As they feed, they break down the organic matter and metabolise the nutrients into biomass, growing bigger as part of the process.
We’ve all seen photos of chickens and other livestock being raised in horrible conditions to minimise land use and maximise profits. We have found a better way.
Our little grubs thrive naturally in higher densities and prefer to stay close together. This means we farm them vertically, saving land space and water in the process.
After 12 days, our grubs have reached their maximum weight. They are then harvested, dried, sanitized and mealed ready to be added to dog food as a nutritious protein source that doesn’t cost the earth.
The good news doesn’t stop there. Our little grubs leave a crumbly residue in their feeding container. This can be used as a nutrient dense compost. No waste.
Dream big with us
At Feed For Thought, our big dream, our big hope is that we can generate an attitudinal change.
So what’s the solution? Turn our waste back into food and resources!
The good news is, the quest to tackle food waste is growing globally.
By only buying what we need, only serving what you can eat, embracing left overs and buying a better, new generation of dog food, you’re helping us turn waste into food, you are being part of the solution, instead of contributing to the problem.