Making ethical choices just got a whole lot easier

  • Created By Vets

    Provides a complete and balanced meal for your best friend - Australian made, 100% natural and low allergenic.

  • Real Ingredients

    Made with protein (our grubby little secret) and naturally packed with essential amino and fatty acids. No chemicals.

  • Dog food bowl icon

    Carbon Offset Dining

    A more efficient use of our planet’s natural resources; we call it carbon positive dining. Our taste-testers love it!

Natural dog food, uncomplicated ingredients

Made from a complete (and yes, novel) protein source that’s packed with all the nutrients your dog needs, naturally.

Your dog loves it, or your money back

Feed for Thought Carbon Positive Dog Food Packet Feed for Thought Dog Food Product Bag

Every time the biscuits hit the bowl, you're solving a big problem

(and not just in the eyes of your dog)

Ronda, eco doggo, eating sustainable biscuits

Tried & Trusted

Aussie dog lovers,

After witnessing the negative effects of climate change first-hand, we set out to find a way to restore our global eco-system.

We make it insanely easy for fellow dog-lovers to be part of the solution. We walk together.

Why We Started

Tail waggy Taser - Beautiful doggo looking up

Want to be the change?

Buy a better dog food.