Less itching in 2 weeks
Most dog foods use chicken, beef, or lamb, the proteins most likely to trigger allergies. Feed For Thought uses insect protein: a single novel protein your dog's immune system has never seen before.
You've tried everything. Here's what's next.
Superior Digestability
Insect protein is highly digestible, which means less work for sensitive stomachs and more nutrition absorbed from every bowl.
Other Allergy Diets Didn't Work
You've tried it all. Salmon. Lamb, Grain free. Limited ingredients. If your dog is still scratching, it may be because they've been sensitised to common proteins.
Relief For Your Best Mate
With a calm gut, reduced inflammation and a protein that doesn't trigger allergies, your dog can finally be on the path to comfort
AAFCO
FORMULA + FEED TRIALS
LOW
CARBON
AUS
MADE
Voted by Veterinarians as the protein least likely to trigger allergies
At the Vet Expo in Sydney in 2025
Featured product
The food that finally stops the itch
For dogs with sensitive stomachs or itchy paws and owners who've tried everything else.
🐶 Your dog loves it or your money back!
🧑🔬 Feed trials conducted
🇦🇺 Australian made and owned
Pickup currently not available
Still not convinced?
Here's 6 reasons you'll love Feed For Thought
🐾 Made with a novel protein. The first thing vets recommend for itchy dogs allergic to protein
🥩 Insect are like meat, but better. Our black soldier fly larvae are a true superfood. Packed with antioxidants, calcium and the healthiest fats.
🍗 Feed For Thought wins taste tests all the time. It looks smells and tastes just like regular pet food. Insect protein is just as digestible as chicken, and it's great for gut health too.
🐕 You'll see the improvement in condition. Our grubs are rich in healthy fats like lauric acid, which is great for healthy skin & glossy coat. Check out the Insect Health Benefits
👨🌾 High welfare farming! Our insects are raised in special homes that perfectly mimic their natural habitat happily munching on leftover fruit and vegetables.
🌱 Feel good food for you too. A lot of pet foods say they’re sustainable, but insect protein has a smaller footprint than conventional meat.
Frequently asked questions
Will my dog like the taste?
Most likely! We've had amazing palatability results. The good news is that if they don't, I'll refund you! I just ask that you donate the food to a neighbour or shelter so it doesn't go to waste
Can you see the insects?
Not in the dry food. You can't tell by looking at it that the protein is novel at all. But if you're interested in the Air Dried Whole Insect Protein Rewards, then YES! They are, as the title suggests, air dried insects. You get a compelte protein, tiny organs and all.
Is it safe for my dog?
Yes. The Association of American Feed Control Officials (AAFCO) has added the Black Soldier Fly Larvae to its official list of approved feed ingredients for use in pet food. Our food is made in a Hazard Analysis and Critical Control Point certified facility and our insects are bred by farmers who have met the requirements of Feed Safe. The food is vet formulated and complete and balanced.
Not a question, but ICK!
Some humans feel this way. Your dog, on the other hand, doesn't care. It's just tasty meat to them. Start with the dry food, you can't tell.
My vet said to try a novel protein, does this count?
Yes — black soldier fly larvae is about as novel as it gets. Most dogs have never encountered insect protein before, which makes it one of the best proteins for allergic dogs.
Give your dog the relief they deserve.
If you're not ready to commit, we have a 30g sample pack.
OR, start with the 5kg bag, the perfect size to see the difference.
Free shipping on orders over $60 · Low allergenic · Made in Australia