Here's what we put in. And why.
Most treats are made from the proteins causing the problem. Every ingredient in the Novel Treat is here because it does a job without triggering an allergy.
Black soldier fly larvae
Green banana powder
Peanut butter
Sweet potato
Eggs
Tapioca
Honey
Black soldier fly larvae oil
Black soldier fly larvae
A novel protein most dogs have never encountered. Nothing for the immune system to react to.
Green banana powder
Supports gut health and digestion. Particularly useful for dogs with sensitive stomachs.
Peanut butter
This one is to add extra palatability through goodness. It is a treat, after all!
Sweet potato
Natural sweetness and added fibre. No synthetic fillers.
Eggs
A natural binder that adds secondary protein without common allergens.
Tapioca
The base that gives the treat its structure. Grain free, highly digestible, and neutral enough not to compete with the novel protein.
Honey
A small amount for natural sweetness. No added sugar.
Black soldier fly larvae oil
Cold-pressed from the same larvae as the protein. Adds lauric acid, which supports skin health and immune function.
Most treats are made from the proteins causing the problem. Every ingredient in the Novel Treat is here because it does a job without triggering an allergy.
Real Customer Moments
Raw and real, here's what our early taste testers really think
Customer review
Mallory V.
The Novel Treat
Protein your dog AND their gut will love
Made in Australia, tested for quality
Dogs with sensitivities still deserve a treat
From IBD to itchy skin to chicken allergies, we've got you covered
Get your happy dog back
The perfect baked combination of tasty and nutritious
Farewell to upset stomachs
Your dog and the planet will thank you
Frequently asked questions
Will my dog like the taste?
Most likely! We've had amazing palatability results. The good news is that if they don't, I'll refund you! I just ask that you donate the food to a neighbour or shelter so it doesn't go to waste
Can you see the insects?
Not in the dry food. You can't tell by looking at it that the protein is novel at all. But if you're interested in the Air Dried Whole Insect Protein Rewards, then YES! They are, as the title suggests, air dried insects. You get a compelte protein, tiny organs and all.
Is it safe for my dog?
Yes. The Association of American Feed Control Officials (AAFCO) has added the Black Soldier Fly Larvae to its official list of approved feed ingredients for use in pet food. Our food is made in a Hazard Analysis and Critical Control Point certified facility and our insects are bred by farmers who have met the requirements of Feed Safe. The food is vet formulated and complete and balanced.
Not a question, but ICK!
Some humans feel this way. Your dog, on the other hand, doesn't care. It's just tasty meat to them. Start with the dry food, you can't tell.
My vet said to try a novel protein, does this count?
Yes — black soldier fly larvae is about as novel as it gets. Most dogs have never encountered insect protein before, which makes it one of the best proteins for allergic dogs.